| dc.contributor.advisor | WIBOWO, SUTRISNO | |
| dc.contributor.author | NURAENI, HASTI | |
| dc.date.accessioned | 2019-09-24T02:04:42Z | |
| dc.date.available | 2019-09-24T02:04:42Z | |
| dc.date.issued | 2019-03-08 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/28998 | |
| dc.description | This research is to find out the factors that influence the purchasing decisions of Kulon Progo batik consumers. The factors that influence it are product design, product quality perception, price perception, and promotion.
The population in this study is batik consumers Kulon Progo. Sample selection using purposive sampling technique. In this study the data used is primary data. Data is collected by distributing questionnaires to respondents, namely consumers of Batik Kulon Progo. The analytical method used is multiple linear regression with the SPSS for Windows v.22 tool.
The result of this indicate thaat product design and promotion have no effect on coonsumer purchasing decisions. While perceptons of product quality, an perceived prices have a significant positive effect on coonsumer purchasing decisions. | en_US |
| dc.description.abstract | This research is to find out the factors that influence the purchasing decisions of Kulon Progo batik consumers. The factors that influence it are product design, product quality perception, price perception, and promotion.
The population in this study is batik consumers Kulon Progo. Sample selection using purposive sampling technique. In this study the data used is primary data. Data is collected by distributing questionnaires to respondents, namely consumers of Batik Kulon Progo. The analytical method used is multiple linear regression with the SPSS for Windows v.22 tool.
The result of this indicate thaat product design and promotion have no effect on coonsumer purchasing decisions. While perceptons of product quality, an perceived prices have a significant positive effect on coonsumer purchasing decisions. | en_US |
| dc.publisher | FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | product design, perception product quality, price perception, promotion, purchasing decision. | en_US |
| dc.title | ANALISIS PENGARUH DESAIN PRODUK, PERSEPSI KUALITAS PRODUK, PERSEPSI HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN BATIK KULON PROGO | en_US |
| dc.type | Thesis
SKR
FE
574 | en_US |
