This study aims to determine the factors influence the frequency of visits to Radya Pustaka Cultural Heritage Museum, consumer surplus, and estimates the economic value of respondents to the Tourism Object of the Surakarta City Radya Pustaka Cultural Heritage Museum. This study employed the method of Travel Cost Method (TCM) and the study sample used was 270 respondents. The measurement tool used was multiple linear regression by primary data obtained through questionnaires and interviews.The factors which affect the number of visit in to the Tourism Object of the Surakarta City Radya Pustaka Cultural Heritage Museum are travel cost, income, age, education, dummy marital status, laisure time, distance, dummy facility. The surplus value of tourist visitors is IDR 5,714, while the economic value of tourists is IDR 104,713,428