STRATEGI KOMUNIKASI TAKMIR MASJID JOGOKARIYAN DALAM MENINGKATKAN KESADARAN SHOLAT BERJAMAAH
ROSIDA, MIFTA NURUL
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To achieve a goal correspondingly with the target, a strategy is needed in it. Communication strategy is one way that can be used so that the goal be well accomplished. This study aims to determine the communication strategy of the Jogokariyan Mosque takmir in increasing congregational prayer awareness and to explain the supporting and inhibiting factors of the Jogokariyan Mosque takmir in it. This study uses a qualitative approach. The research location was conducted at Jogokariyan Mosque of Yogyakarta. The informants consisted of mosque takmir and worshipers. The collecting data was done through interview, observation and documentation. The results of this study state that in general, the Jogokariyan Mosque takmir has implemented aspects of the communication strategy objectives by motivating, educating, disseminating information, and supporting decision making. Whereas in the implementation of the communication strategy stages, there are several things that still need adjustments, i.e. in the stages of implementing strategy, sustainability and commitment.