This study purposed to elaborate on the da’wah strategy of Jogja Muslimah Preneur Community in developing entrepreneurship at Yogyakarta. The research subjects in this study are founders, committee and Jogja Muslimah Preneur Community (JMP Comm) members. This study conducted in qualitative approach through observation, in-depth interview and documentation. The results highlight that there are three aspects of da’wah strategy used by Jogja Muslimah Preneur Community in developing entrepreneurship at Yogyakarta. Those are sentimental da'wah strategies (using aspects of the heart and feelings), rational da'wah strategies (using aspects of the mind) and sensory da'wah strategies (using aspects of experimental or scientific strategies). Besides, the vehicle of da'wah (wasilah) used are packaged in the form of oral, written, painting, audiovisual and moral.