The purpose of this research is to know and analysis the effect of independent variabel which affects the number of visists to Sari Ringgung Beach attraction in Pesawaran district by using the approach of traveling cost method and estimating the economic value from Sari Ringgung beach attraction is using the approach of individual traveling cost method. This study was conducted in Pesawaran district, Lampung Province. This researh was 270 respondents. The analysis tool that used in this study is multiple linear regression in SPSS. The factors that influence the frequency of visits to Sari Ringgung Beach attraction in Pesawaran district are travel cost, distance, dummy facility, income, age, education, and gender. The factors that have positive impacts are distance, dummy facility, income and gender while the negative impacts are travel cost anda education. The factor that wasn’t significant for the frequency of visits was age. The economic value of Sari Ringgung beach attractions base on the individual travel cost method was Rp2.517.909.138,00 with consumer surplus for each individual of each visists was Rp19.926,00.