The existence of webtoon as a new media in digital creative industry from South Korea has increase the number of Korean digital comic‟s publication in many countries including Indonesia. One of the legendary and the most popular Korean online comic is Webtoon “Lookism” created by Park Taejoon which well known as an il-sang-toon drama webtoon that consist of moral values from violence and bullying issue of Senior High School students. By applying the methods of narrative qualitative analysis in the text of Webtoon “Lookism” episodes 28-33, this research purposed to find how the narration of morality is constructed in webtoon of Korean social community background. By the steps of narrative analysis such as analysis of structure and elements of narration, actant model and semiotic square of Algirdas Greimas, the researcher found the issue of lookism as the impact of discriminative thinking of individual physical appearance in social environment, also the description of prejudice narration of women, physical disability, and social status. This research also concludes the classification of superior characters that doing prejudiced or discriminatory practices is constructed to have a tendency to behave based on the value of subjectivity on inferior figures constructed according to the value of objectivity in the chapter of „Paprika TV‟.