This study tried to analize about the Harian Jogja daily newspaper creative strategy in increasing readers. As for the background of this research is the advancement of technology in spreading news quickly which makes the public’s interest in daily newspaper decrease. The method applied in this study was qualitative descriptive relied on the source from in depth interview to informant and observation toward the study objects. This study contained data description and writer’s critical analysis based on the observation result and the data obtained. The conclusion from this study showing that the creative strategy of Harian Jogja begins with determining interesting content, layout and marketing. Quality content supported by attractive layouts that are characteristic of Harian Jogja is a strategy to attract potential readers.