| dc.contributor.advisor | FATMAWATI, INDAH | |
| dc.contributor.author | RIFDAH, NADIA | |
| dc.date.accessioned | 2019-10-14T03:00:57Z | |
| dc.date.available | 2019-10-14T03:00:57Z | |
| dc.date.issued | 2019-08-16 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/29680 | |
| dc.description | This study aims to analyze the influence of. The independent variables in
this study are coorporate credibility and endorsement redibility, attitudes toward
advertisement, attitude toward brand, and purchase intenstion as dependent
variables. The object used in this research is lipstick lipcream kylie and lipstick
lipcream nabi. The sample of this study amounted to 112 respondents selected by
using accidental sampling method. Data analysis technique used in this research by
using Stastical Product and Service Solution (SPSS) with the help of anova and
path analysis. Analysis of instrument quality test data in this research using validity
test, reliability test, and normality test.
The result of the research shows that corporate credibility has positive
significant to attitudes toward advertisement, endorsemet credibility has positive
significant to attitudes toward advertisement, corporate credibility has positive
significant to purchase intention, credibility endorsement has positive significant to
purchase intention. | en_US |
| dc.description.abstract | This study aims to analyze the influence of. The independent variables in
this study are coorporate credibility and endorsement redibility, attitudes toward
advertisement, attitude toward brand, and purchase intenstion as dependent
variables. The object used in this research is lipstick lipcream kylie and lipstick
lipcream nabi. The sample of this study amounted to 112 respondents selected by
using accidental sampling method. Data analysis technique used in this research by
using Stastical Product and Service Solution (SPSS) with the help of anova and
path analysis. Analysis of instrument quality test data in this research using validity
test, reliability test, and normality test.
The result of the research shows that corporate credibility has positive
significant to attitudes toward advertisement, endorsemet credibility has positive
significant to attitudes toward advertisement, corporate credibility has positive
significant to purchase intention, credibility endorsement has positive significant to
purchase intention. | en_US |
| dc.publisher | FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | credibility corporate, credibility endorsement, experiment method | en_US |
| dc.title | PENGARUH KREDIBILITAS PERUSAHAAN DAN KREDIBILITAS ENDORSER TERHADAP SIKAP IKLAN, SIKAP MEREK DAN NIAT BELI | en_US |
| dc.type | Thesis
SKR
688 | en_US |
