| dc.contributor.advisor | WIBOWO, SUSTRISNO | |
| dc.contributor.author | MARDIANA, MARDIANA | |
| dc.date.accessioned | 2019-10-16T03:13:04Z | |
| dc.date.available | 2019-10-16T03:13:04Z | |
| dc.date.issued | 2019-03-15 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/29760 | |
| dc.description | The purpose of this study is to analyze the effect of quality services,
brand image towards loyalty through satisfaction variables as mediation. In this
research, Universitas Muhammadiyah Yogyakarta as an Object and students of
faculty of economics and business studying at least three semester without leaving
as an Subject. The sample is 150 respondents spread across the Faculty of
Economics and Business. The analytical tool used is SEM (Stuctural Equation
Modeling) which is operated through the AMOS program. As a result that Quality
services influence the students satisfaction of Universitas Muhammadiyah
Yogyakarta, Institutional brand image influences the students satisfaction. Quality
services influence students loyalty to Universitas Muhammadiyah Yogyakarta, the
brand images influence Students loyalty of Universitas Muhammadiyah
Yogyakarta, Students satisfaction affect the students loyalty of Universitas
Muhammadiyah Yogyakarta, There is positive relationship between Students
Satisfaction Mediating Service Quality to Student Loyalty of Universitas
Muhammadiyah Yogyakarta, There is positive relationship between Students
Satisfaction Mediating Institutional Brand Image of Universitas Muhammadiyah
Yogyakarta Students Loyalty. | en_US |
| dc.description.abstract | The purpose of this study is to analyze the effect of quality services,
brand image towards loyalty through satisfaction variables as mediation. In this
research, Universitas Muhammadiyah Yogyakarta as an Object and students of
faculty of economics and business studying at least three semester without leaving
as an Subject. The sample is 150 respondents spread across the Faculty of
Economics and Business. The analytical tool used is SEM (Stuctural Equation
Modeling) which is operated through the AMOS program. As a result that Quality
services influence the students satisfaction of Universitas Muhammadiyah
Yogyakarta, Institutional brand image influences the students satisfaction. Quality
services influence students loyalty to Universitas Muhammadiyah Yogyakarta, the
brand images influence Students loyalty of Universitas Muhammadiyah
Yogyakarta, Students satisfaction affect the students loyalty of Universitas
Muhammadiyah Yogyakarta, There is positive relationship between Students
Satisfaction Mediating Service Quality to Student Loyalty of Universitas
Muhammadiyah Yogyakarta, There is positive relationship between Students
Satisfaction Mediating Institutional Brand Image of Universitas Muhammadiyah
Yogyakarta Students Loyalty. | en_US |
| dc.publisher | FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Quality Services, Brand Images, Students Loyalty, Satisfaction. | en_US |
| dc.title | ANALISIS PENGARUH KUALITAS LAYANAN DAN CITRA MEREK TERHADAP LOYALITAS MELALUI KEPUASAN SEBAGAI VARIABEL MEDIASI (STUDI PADA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA) | en_US |
| dc.type | Thesis
SKR
FEB
168 | en_US |
