| dc.contributor.advisor | ANWAR, MISBAHUL | |
| dc.contributor.author | PRABOWO, IRAWAN | |
| dc.date.accessioned | 2019-10-23T02:57:44Z | |
| dc.date.available | 2019-10-23T02:57:44Z | |
| dc.date.issued | 2019-03-14 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/29947 | |
| dc.description | This study aims to analyze the effect of trust, ease of use and quality of
information on purchasing decisions at Lazada. The subjects in this study were
students of Faculty of Economics and Business Muhammadiyah University of
Yogyakarta, who had made purchases in the last six months at Lazada.
This research was conducted with a total sample of one hundred and ten
respondents. The sampling technique uses a nonprobability sampling type with a
purposive sampling method. The analysis technique used in this study is multiple
linear regression.
The results of this study indicate that trust, ease of use and quality of
information have a significant positive effect simultaneously on purchasing
decisions, trust has a positive but not significant effect on purchasing decisions,
ease of use has a significant positive effect on purchasing decisions, quality of
information has a significant positive effect on purchasing decisions. | en_US |
| dc.description.abstract | This study aims to analyze the effect of trust, ease of use and quality of
information on purchasing decisions at Lazada. The subjects in this study were
students of Faculty of Economics and Business Muhammadiyah University of
Yogyakarta, who had made purchases in the last six months at Lazada.
This research was conducted with a total sample of one hundred and ten
respondents. The sampling technique uses a nonprobability sampling type with a
purposive sampling method. The analysis technique used in this study is multiple
linear regression.
The results of this study indicate that trust, ease of use and quality of
information have a significant positive effect simultaneously on purchasing
decisions, trust has a positive but not significant effect on purchasing decisions,
ease of use has a significant positive effect on purchasing decisions, quality of
information has a significant positive effect on purchasing decisions. | en_US |
| dc.publisher | FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Trust, Ease of Use, Quality of Information, and Purchasing Decisions | en_US |
| dc.title | PENGARUH KEPERCAYAAN, KEMUDAHAN DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN DI LAZADA | en_US |
| dc.type | Thesis
SKR
FEB
137 | en_US |
