During the last period, the activities of Corporate Social Responsibility ( CSR ) is increasing globally Corporate Social Responsibility ( CSR ) is a strategic initiative from the company that has received an increasing number of international attention. Perspectives of CSR in the business means that the businessman running the business with ethically and act more responsibly towards the various stakeholders and the public . Opinion surveys conducted by Forbes (2012) revealed that more than 88 % of consumers believe that the companies should increase of their attention to society and the environment as well as 83 % of consumers believe companies should support CSR activities with the support of the company 's funds This indicates that CSR is important in the era of consumer society CSR is not just a charity , but consists of sustainability and acceptability. Through CSR , businesses can promote and communicate positive social change . In Indonesia , various CSR programs done to support social movements and such Become an effective way to solve many social and economic problems . Aspects of local characteristics also become an important element for the success of CSR programs Local knowledge , social values is also critical success factors of CSR