Soccer popularity of the sport makes this into a new industry in Indonesia, not just a sport but also be profitable for some parties. To make the football as an industry need for professional management, one of them with financial independence, because it is not allowed a football club using the budget. One way in which a club can manage finances proportionally with the help of sponsorship. PSS Sleman Indonesia League 2 was a success bringing evidenced by the growing links incoming links to PSS Sleman from year to year. This study is a qualitative study with naturalist objects and using the case study method. Through case studies, can provide a detailed overview of the background, characteristics and distinctive character of the case, in this case the researchers are trying to interpret the PSS Sleman marketing strategy in getting sponsorship. In addition the method of data collection in this study using in-depth interviews and documentation. The results obtained through this research is the strategy taken PSS Sleman in getting the first sponsor to plan consisting of analysis related to the strength where supporters are many and loyal, the weakness of the limitations of the technology that is not maximized, the opportunity champions 2 make promotion to league 1 so that it could be interesting sponsor interest and the threat of prohibiting the use of the budget that have to compete with other clubs for sponsorship. After conducting an analysis determining the target will be addressed and preparing RAB (Draft Budget) navigates one season. Then poured in a proposal designed sponsorship deals as attractive as possible. The final stage pemasaranya communication process using IMC (Integrated Marketing Communication) with tools including advertising, sales promotion, personal selling, public relation, and direct marketing.