In an increasingly developing world, humans are always innovating to create something dynamic and fast. The rapid delivery of information when supported by the presence of social media. One social media that has a high number of users is Instagram. The many interests of Instagram users in Indonesia make several business lines use Instagram as a marketing marketing medium. One of the Marketplace that uses Instagram in promoting its products is Garagemarket which is usually a Marketplace based on websites and startups. Garagemarket is one of the markets that are engaged in the fashion of young people. The purpose of this research is to study how the most appropriate branding strategy in the Instagram Marketplace is to enhance brand image. The research method used is descriptive qualitative data collection through in-depth interviews, literature studies, documentation, and supporting data. There are three targets in this research, namely branding strategy, brand image, and market. The results of this study indicate that Garagemarket chose the neat Marketplace branding concept in packaging product photos. In addition, researchers found that Garagemarket uses two important elements in the implementation of branding strategies, namely, using a faster and visually related service by neatly packing product photo displays on Garagremarket's Instagram account feeds. In addition, Garagemarket has requirements such as concept, target market, determination of excellence and competitors as well as consistent commitment in applying branding strategies to enhance brand image. In the application of branding strategies in Instagram media need to pay attention to the official colors and official fonts that can be accounted for brand image and Marketplace account on Instagram.