Research entitled “Evaluasi Kesesuaian Lahan Untuk Tanaman Kelapa Sawit (Elaeis guineensis) di Kecamatan Kepenuhan Hulu, Kabupaten Rokan Hulu” aims to determine the characteristics of the land and evaluate the level of suitability of the land for oil palm cultivation in the Kepenuhan Hulu. This research was conducted using a survey method to obtain primary data and secondary data. Primary data is data on land characteristics in Kepenuhan Hulu, while secondary data is supporting data obtained from the local service. All data will be analysed based on the concept of land evaluation by the process of matching land characteristics as parameters with the term of the land base on land units to determine the land suitability class. The results of the data analysis showed that the land in Kepenuhan Hulu, Rokan Hulu Regency had land limiting factors in the form of temperature, soil drainage, texture, available P nutrients dan available K nutrients included in the S3 class (according to marginal). All of these limiting factors can be carried out with an optimal management effort, so that being able to make land suitability classes in Kepenuhan Hulu from S3 (According to marginal) which is suitable for planting oil palm.