This study aims to determine the motivation and participation of farmers in marketing their agricultural products at the red chili auction market in Srigading village, Sanden District, Bantul Regency. Data was collected by means of interviews using a structured questionnaire for auction market participants in Srigading Village, Sanden District, Bantul Regency (49 people). The results of the study show that motivation and participation in selling the results in the auction market are classified as high