STRATEGI PEMERINTAH PROVINSI DAERAH ISTIMEWA YOGYAKARTA MENINGKATKAN PARIWISATA KE REPUBLIK RAKYAT TIONGKOK 2014-2018
Abstract
This study describe strategy of Yogyakarta Special
Region government to increase the visiting of People's Republic
of Tiongkok to Yogyakarta Special Region 2014-2018. Tourism
sector in Yogyakarta is very important to boost economic growth
in this region. Nowadays, Tiongkok tourism market is highly
potential with its huge number of annual outbound travelers who
spent huge amount of money during their vacations abroad. In
fact, Tiongkok tourists contributed the highest number of foreign
tourists to Indonesia. Therefore, Yogyakarta Special Region
goverment has a strong desire to increase Tiongkok tourists to
Yogyakarta. To answer the research question, this research will
use the framework cultural diplomacy, economic diplomacy, and
the concept of tourism. This study uses a qualitative approach and
the research location is in Yogyakarta. This research concludes
that Yogyakarta has some strategy to increase the visiting of
Tiongkok tourist. First, Yogyakarta doing well some culture and
economic cooperation with many city in Tiongkok, such as
Shanghai, Yhangzou, Dalian, and Henan. Second, Yogyakarta
Special Region government create the effective and efficient
Marketing. Third, improve the infrastructure development in
Yogyakarta. Fourth, open the direct flight Yogyakarta-Tiongkok
and Tiongkok-Yogykarta. Fifth, Yogyakarta will add tour guides
who can speaks mandarin languanges.