ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LITERASI KEUANGAN SYARIAH PADA PENGUSAHA UMKM SARUNG TENUN DESA WANAREJAN UTARA KECAMATAN TAMAN KABUPATEN PEMALANG
Abstract
This study aims to examine the level of sharia financial literacy and determine whether there is an influence of independent variables, such as income, age, education, parents, family, peers, print media (brochures, newspapers, magazines, tabloids, baligo, and posters) on the dependent variable is sharia financial literacy. This type of research is descriptive quantitative with the sampling technique using Convinience sample, which is a Non Probability method conducted on sarung tenun entrepreneurs North Wanarejan Village, Taman, Pemalang. Data collection in this study used a Likert scale model questionnaire method distributed to 35 respondents. The results of this study indicate that the level of sharia financial literacy of sarung tenun entrepreneurs North Wanarejan Village, Taman, Pemalang is 73.68% which means the classification of sharia financial literacy level of sarung tenun entrepreneurs included in the Sufficient Literate category. Independent variables on demographic factors such as income, age, and education do not affect Islamic financial literacy. On the independent variables, the influencing agents of socialization factors are family (0.006), peers (0.005). So that families and peerss as financial socialization agents have a significant positive effect on the level of sharia financial literacy.