| dc.contributor.author | FEBRINI, IRMA YANTI | |
| dc.date.accessioned | 2019-12-03T01:55:45Z | |
| dc.date.available | 2019-12-03T01:55:45Z | |
| dc.date.issued | 2018-12-31 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/30697 | |
| dc.description | This research is about analyzing the influence of Experiential Marketing on
consumer satisfaction and repurchase intention at Warung Kopi Klotok,
Kaliurang, Yogyakarta. It is a marketing element for the repurchase intention
who obtain customer satisfaction through elements of experiential marketing,
namely sense, feel, think, act, and relate. Obtaining data directly through a
distribution questionnaire, with the number of samples meeting the
requirements of a purposive sample of 247 respondents. The data analysis
technique used in this study is Structural Equation Modelling (SEM) with the
Moment Structure Analysis (AMOS) program version 22. The results of the
study show four conclusions namely experiential marketing has a positive
and significant effect on customer satisfaction, experiential marketing has a
positive and significant effect on repurchase intention, customer satisfaction
has a positive and significant effect on repurchase intention, and customer
satisfaction is able to mediate marketing experience to repurchase intention. | en_US |
| dc.description.abstract | This research is about analyzing the influence of Experiential Marketing on
consumer satisfaction and repurchase intention at Warung Kopi Klotok,
Kaliurang, Yogyakarta. It is a marketing element for the repurchase intention
who obtain customer satisfaction through elements of experiential marketing,
namely sense, feel, think, act, and relate. Obtaining data directly through a
distribution questionnaire, with the number of samples meeting the
requirements of a purposive sample of 247 respondents. The data analysis
technique used in this study is Structural Equation Modelling (SEM) with the
Moment Structure Analysis (AMOS) program version 22. The results of the
study show four conclusions namely experiential marketing has a positive
and significant effect on customer satisfaction, experiential marketing has a
positive and significant effect on repurchase intention, customer satisfaction
has a positive and significant effect on repurchase intention, and customer
satisfaction is able to mediate marketing experience to repurchase intention. | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | MAGISTER MANAJEMEN PROGRAM PASCASARJANA UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Experiential Marketing, customer satisfaction, repurchase intention | en_US |
| dc.title | PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN DAN MINAT BELI ULANG DI WARUNG KOPI KLOTOK, KALIURANG, YOGYAKARTA. | en_US |
| dc.type | Thesis | en_US |
