| dc.contributor.author | JUMIATI, LAELA | |
| dc.date.accessioned | 2019-12-03T06:06:06Z | |
| dc.date.available | 2019-12-03T06:06:06Z | |
| dc.date.issued | 2019-03 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/30718 | |
| dc.description | This research was conducted to examine the effect of Brand Image, Promotion and on
purchasing decisions and their effect on loyalty. The results showed partially that Brand
Image variables have a positive and significant effect on purchasing decisions, variable
prices have a positive and significant effect on purchasing decisions, promotion variables
have a positive and significant effect on purchasing decisions, purchasing decisions have a
significant effect on loyalty. The study was conducted in Wonosobo district with data of 135
respondents and tested by SEM analysis | en_US |
| dc.description.abstract | This research was conducted to examine the effect of Brand Image, Promotion and on
purchasing decisions and their effect on loyalty. The results showed partially that Brand
Image variables have a positive and significant effect on purchasing decisions, variable
prices have a positive and significant effect on purchasing decisions, promotion variables
have a positive and significant effect on purchasing decisions, purchasing decisions have a
significant effect on loyalty. The study was conducted in Wonosobo district with data of 135
respondents and tested by SEM analysis | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | MAGISTER MANAJEMEN PROGRAM PASCASARJANA UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Brand image, Promotion, Price, Purchase Decision, Loyalty. | en_US |
| dc.title | PENGARUH BRAND IMAGE, PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DAN LOYALITAS KONSUMEN SHAMPO PANTENE DI KABUPATEN WONOSOBO | en_US |
| dc.type | Thesis | en_US |
