| dc.contributor.author | DIANTO, SUWARNA | |
| dc.date.accessioned | 2019-12-03T06:54:53Z | |
| dc.date.available | 2019-12-03T06:54:53Z | |
| dc.date.issued | 2019-10-31 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/30725 | |
| dc.description | This research aims to analyze and explain the effect of consumption values
on behavior intention through perceived beneficial image as mediator. The object
of the research was English tour in English Village Pare, while the subjects were
Tourists from outside Pare who are also students in English Village Pare and all
their graduate. The sample size of the research was 197 respondents. The
sampling technique used in the research was purposive sampling. The data was
analyzed technique using structural equation modeling with AMOS as analysis
tool.
Based on the result of analysis, it showed that consumption values has
positive and significant influence on perceived beneficial image tourists and
language students in English Village Pare. Consumption values has not
significant influence on the behavior intention tourists and language students in
English Village Pare. Perceived beneficial image has positive and significant
influence on behavior intention tourists and language students in English Village
Pare. Perceived beneficial image has mediator the influence of consumption
values on behavior intention tourists and language students in English Village
Pare. | en_US |
| dc.description.abstract | This research aims to analyze and explain the effect of consumption values
on behavior intention through perceived beneficial image as mediator. The object
of the research was English tour in English Village Pare, while the subjects were
Tourists from outside Pare who are also students in English Village Pare and all
their graduate. The sample size of the research was 197 respondents. The
sampling technique used in the research was purposive sampling. The data was
analyzed technique using structural equation modeling with AMOS as analysis
tool.
Based on the result of analysis, it showed that consumption values has
positive and significant influence on perceived beneficial image tourists and
language students in English Village Pare. Consumption values has not
significant influence on the behavior intention tourists and language students in
English Village Pare. Perceived beneficial image has positive and significant
influence on behavior intention tourists and language students in English Village
Pare. Perceived beneficial image has mediator the influence of consumption
values on behavior intention tourists and language students in English Village
Pare. | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | MAGISTER MANAJEMEN PROGRAM PASCASARJANA UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | consumption values, perceived beneficial image, and behavior intention | en_US |
| dc.title | PENGARUH NILAI KONSUMSI TERHADAP NIAT BERPERILAKU MELALUI PERSEPSI CITRA MANFAAT SEBAGAI PEMEDIASI | en_US |
| dc.type | Thesis | en_US |
