This study examines the promotion strategy of Sakola through Facebook and Instagram social media in increasing sales in 2018. Sakola is a business engaged in fashion that is domiciled in the city of Yogyakarta. This business was founded in August 2008. In its business Sakola sells a number of products, especially fashion products for various women's equipment. This study attempts to examine the efforts made by Sakola in carrying out promotional strategies in increasing sales. This research is a descriptive study in which the results of this study explain or explain the promotion strategy through social media facebook and instagram conducted by Sakola. Sources of data generated from this study in the form of interviews and documentation in the form of archives relating to the promotion strategy. The results of this study show Sakola as a company that relies on internet marketing is able to make a tool to attract consumers' interest in buying a product by means of its consistency to upload products on Facebook and Instagram social media Sakola. So that consumers are interested in coming to Sakola to buy the products offered.