This study "Evaluation of Land Suitability for Strawberries in the Guci Area of Bumi Jawa Subdistrict, Tegal Regency” which aims to determine the characteristics of land and evaluate the level of land suitability for strawberry in the Guci Area of Bumi Jawa Subdistrict, Tegal Regency. The study was conducted by survey method, the location was selected purposively and the data obtained were analyzed using a matching method to evaluate the suitability of the land and using a weight factor matching method to match the characteristics of the land in the Guci Area for strawberry. The results showed that the actual land suitability in the Guci area of the Java Java sub-district of Tegal Regency was N1-eh1,2 with limiting factors in soil texture, drainage, base saturation and erosion danger. while the suitability of potential strawberry plants in the Guci Area of Bumi Jawa Subdistrict, Tegal Regency, namely at the level of the S3-eh unit is marginal suitable land with erosion limiting factors and N1eh-1 is land class not in accordance with strawberry plants with slope limiting factors. Improvement efforts are by making terraces and planting parallel contours of the soil.