THE DIRECT AND INDIRECT EFFECT STRATEGIST LEADERSHIP ON COMPETITIVE ADVANTAGE, MEDIATING BY UNIQUE RESEURCES
Abstract
Thc topic of this research was strategic management in educational institutions. This research's aim
errpitically examined thc direct md indilect effects of strategic leadcrship on competitive advantage and
the indircst effect nrcdiatcd by unique resourccs. This study used Alternative Structural Equation Model
narncly Panial Lcast Squarc. The samples comprised of 79 iiom 114 coruse chairman that had bcen
surveycd atld reruntcd the filied questionuaire (69 percents). The result slrowed the sigl ficant direct and
indirect eft'ects of sffategic leadership on cornpetitivc advantage, and unique resources as inrervening
variai:lc. So, to create comperitive advantage, the courses had to srengthen the stlategic leadership alld
cleveloped unique resoulcc. I'he finding ofthis study supported Resource Based Review, had contuibution
to the stratcgis managemcnt literature. alld gave imporlance infr:rmarion ro both practitio[crs and policy
rnakers on thc subjocr matter.