Browsing JURNAL by Author "WAHYUDI, ROFIUL"

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PENGARUH PROGRAM LOYALITAS TERHADAP KESETIAAN KONSUMEN PADA INDUSTRI HALAL DI YOGYAKARTA

ADHA, MUFTI ALAM; WAHYUDI, ROFIUL; NAHAR, FAIZA HUSNAYENI (Universitas Ahmad Dahlan, 2018)

This study aims to examine the effect of perceived benefits of loyalty programs, which include: financial benefits, social benefits, hedonic benefits, symbolic benefits of loyalty programs in the Halal Industry. This ...