Browsing JURNAL by Author "WIDOWATI, RETNO"
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HUBUNGAN ANTARA KESADARAN MEREK, KUALITAS PERSEPSIAN, KEPERCAYAAN MEREK DAN MINAT BELI PRODUK HIJAU
WIDOWATI, RETNO (Fakultas Ekonomi UMY, 2014)To enrich research related to green product purchase intention this study is focused on young educated consumers in Indonesia. This is reinforced by the recent rise in green business management at several companies, but ... -
THE INFLUENCE OF ADVERTISEMENT PERCEPTION AND CELEBRITY ENDORSER TOWARDS PURCAHASE DECISION THROUGH BRAND IMAGE AS THE MEDIATOR
WIDOWATI, RETNO (2018-03)This rcsenrclr sb s to etar i e tlu itrfluence of the aduertiseueflt PercePtiort atd celebity etdotser tozoards putclttse decision tltaugh braud ittoge ds the fiedidtot. The tespotdetts itt this research ore coflstuners ... -
NETWORK ADVANTAGE: MEDIATING EFFECT ON BUSINESS PERFORMANCE
NURYAKIN, NURYAKIN; WIDOWATI, RETNO; FATMAWATI, INDAH (Alexandru Ioan Cuza University of Iasi, 2018)The aims of this research is to contribute to the literature and the conceptual model of the effect of relational capital on network advantage and business performance, the effect of network competence on network advantage ... -
THE RELATIONSHIP BETWEEN BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY, AND BRAND LOYALTY : A STUDY OF INDONESIAN COMSUMERS.
WIDOWATI, RETNO (Fakultas Ekonomi UMY, 2011-03)This research investigated direct and indirect relationship between brand equity constructs. We employed the customer-based brand equity of Aaker's (1991) which incorporated four dimensions of brand equity namely, brand ... -
RELATIONSHIPS BETWEEN BRAND AWARENESS AND ONLINE WORD-OF-MOUTH: AN EXAMPLE OF ONLINE GAMING COMMUNITY
WIDOWATI, RETNO (Inderscience Publishers, 2012)Abstractl With the increasiDg poplllarity of broadband networks, the online game market is beconing mote maturc. One ofthe most popular online ganes, ivorld of Warcraft, has more than t€n million global memb€rs, making ... -
THE RELATIONSHIPS BETWEEN BRAND AWARENESS, RAND ASSOCIATION, PERCIVED QUALITY, AND BRAND LOYALTY: A STUDY OF INDONESIAN CONSUMERS.
WIDOWATI, RETNO (Prodi Manajemen FEB-UMY., 2011-03)ABSTRACT This reseorch invesligoied direct ond indirect relotionship belween brond equity conslructs. We employed lhe cuslomer-bosed brond equity of Aoker's (199'l) which incorporoled four dimensions of brond equity nomely, ... -
A STUDY ON THE CUSTOMER -BASED BRAND EQUITY OF TAIWANESE AND INDONESIAN TEENAGERS FOR A GLOBAL BRAND
WIDOWATI, RETNO (2011-12)This study aimed to determine the customer-based brand equity of Taiwanese and lndonesian teenage consumers using data from 925 teenage consumers in Taiwan and lndonesia from purposive sampling. This study implemented ... -
THE USE OF COMMUNICATION AND INFORMATION TECHNOLOGY INNOVATION AMONG MICRO, SMALL AND MEDIUM ENTERPRISES
WIDOWATI, RETNO (2018-11)Innovation has significantly contributed to the transformation of organizations. The current research aims to determine the level innovation of communication and information technology that was employed by micro, small and ...