Browsing JURNAL by Subject "corporate image"
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Citra Perusahaan sebagai Variabel Pemoderasi Pengaruh Layanan Terhadap Kepuasan Pasien dan Niat Beralih
(Jurnal Manajemen dan Pemasaran Jasa, 2019-03)This study aims to see the effect of service quality from 3 PKU Muhammadiyah Hospital in Jogja, Sleman and Bantul on customer satisfaction and customer switching intention which is moderated by the company's image.