Browsing JURNAL by Subject "online gaming"
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RELATIONSHIPS BETWEEN BRAND AWARENESS AND ONLINE WORD-OF-MOUTH: AN EXAMPLE OF ONLINE GAMING COMMUNITY
(Inderscience Publishers, 2012)Abstractl With the increasiDg poplllarity of broadband networks, the online game market is beconing mote maturc. One ofthe most popular online ganes, ivorld of Warcraft, has more than t€n million global memb€rs, making ...