To formulate an effective strategy for regional freight transportation planning, the planners or policy makers need to know the location of resources, processing or factory locations, and the final outlet (ports) to send their goods to the outside world. Thus, an understanding of how the relationships between commodities’ activities and transportation are linked by spatial structure is essential. This study attempts to give illustration about the freight transportation model in the regional scale for specific commodity toward export. To do this, various characteristics of different available transport networks and modes that can be used to transporting specific commodity, are the important factors to be considered. The case of Crude Palm Oil (CPO) transportation in Central Kalimantan shows that modelling freight transportation in the regional scale can be conducted by using Geographical Information System (GIS) analysis by considering distance, travel time, travel cost, and season as the variables influencing the transportation system. Moreover, there are two stages applied in building the model: the first stage is modelling location choice and spatial pattern of CPO production; and the second one is modelling freight transportation of CPO commodity. The analysis of the model shows that there is a competition between road transportation and inter-modal (road-river) transportation in the region. Keywords: Central Kalimantan, CPO, freight transportation model, GIS.