PUBLIC RELATIONS & MEDIA RELATIONS (CRITICISM ON THE ENVELOPE CULTURE IN MEDIA RELATIONS OF EDUCATIONAL INSTITUTIONS IN YOGYAKARTA)
NURNISYA, FRIZKI YULIANTI
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Research Public Relations and Media Relations (Critique : Culture Envelopes on Media Relations In Educational Institutions In Yogyakarta) aims to determine how the media relations activities that have been done 10 Public Relations Higher Education, including the possibility of granting cultural envelope in media relations activities during this do. The object of this study is ten (10) Universities in Yogyakarta that consists of three (3) State University (PTN) and seven (7) Colleges (PTS) in Yogyakarta include Gajah Mada University (UGM), University Yogyakarta State (UNY), State Islamic University of Sunan Kalidjaga (UIN) Yogyakarta Muhammadiyah University (in St. Louis), State Development University "Veteran" Yogyakarta (UPN), Universitas Islam Indonesia (UII), University of Ahmad Dahlan (UAD), University of Atma Jaya Yogyakarta (UAJY), University of Sanata Dharma (USADAR) and Stikes Aisyiyah Yogyakarta (STAY). Variations and types of media relations activities have been conducted by 10 universities. The reason is because the electoral college to ten (10) college is a big college in the city of Yogyakarta who own Public Relations and media relations activities that have a systematic and well-planned. This study uses a case study provides a detailed overview of the background, characteristics and distinctive character of the cases studied how the implementation of media relations while sticking to the commitment to professional ethics Public Relations at the higher education institution / university in Yogyakarta The results showed that nearly all universities in Yogyakarta which is the object of this research has been conducting media relations. In the course of media relations, Public Relations universities do culture accepting envelopes to reporters on the grounds reimburse the costs of transport and not as a "bribe" so that they publicized the news and as a means of imaging the institution. Publicist colleges feel that culture provides envelopes to reporters did not violate the code of ethics of their profession as a Public Relations, On the other hand for journalists, cultural granting envelope can interfere with the independence and constitute a violation of the code of ethics of their profession as journalists. Yet there are also journalists who will receive an envelope in their reporting activities. The discrepancies in the implementation of the code of ethics of journalism, is strongly influenced by the integrity of journalists and policies that apply to each media institution.
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