STRATEGI DAKWAH USTADZ SAYID SATRIA BAJA ISLAM (STUDI KOMUNITAS PENGEMUDI BECAK BERINGHARJO MENGAJI)
Abstract
Da'wah strategy is an important part of da'i in delivering da'wah. One example is
the da'wah strategy carried out by Ustadz Sayid Satria Baja Islam towards the Pengemudi
Becak (Pedicab Driver) Beringharjo Mengaji Community. The purpose of this study was
to find out the steps and activities of Ustadz Sayid Satria Baja Islam in the Pengemudi
Becak Beringharjo Mengaji Community. In addition, this study also aimed to describe the
strategy he used in preaching to the Pengemudi Becak Beringharjo Mengaji Community.
This study uses a qualitative approach using data collection techniques in the form of
observations, interviews, and documentation. For data analysis, qualitative descriptive
methods are used to arrive at research objectives. The results showed that Ustadz Sayid
Satria Baja Islam used several approaches namely, philosophical, sociological,
psychological, effective and efficient in delivering da'wah in order to be accepted by the
Pengemudi Becak Beringharjo Mengaji Community. Besides, Ustadz Sayid Satria Baja
Islam also mastered the basics of strategy and forms of da'wah. Finally, the strategy taken
by Ustadz Sayid Satria Baja Islam was appropriate because of the time taken during recess
after Friday prayers.