| dc.contributor.advisor | | |
| dc.contributor.author | PERMATASARI, DHINAR AYU | |
| dc.date.accessioned | 2020-10-16T02:04:38Z | |
| dc.date.available | 2020-10-16T02:04:38Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/35632 | |
| dc.description | The transformation of information and technology nowadays, directly
changes the dynamic of public relations activity. Now, there are so many profit
and non-profit organizations competing to build a good relationship with their
public through digital media, including government. This research analyze about
the management of social media named “Jogja Istimewa” Apps that used as tools
digital public relations Pemda DIY to support an image of smart province in DIY.
The objective of this research is to describe the management of “Jogja Istimewa”
Apps begining from planning stage, social media activity, social media strategy,
implementation until the evaluation stage of management proccess. The research
method used was descriptive qualitative with case study approach. The result of
the reseacrh showed that “Jogja Istimewa” Apps is an application that integrates
all of information and public services in DIY. Application management is
implemented by developing several features to support Jogja Smart Province, and
also collaboration with developer services, PT. Gamatechno Indonesia to manage
and maintenance the application. Meanwhile in the proccess management Dinas
Kominfo DIY and Gamatechno also build a team management that consist of
team leader, mobile application programmer, application support, administrator
and content contributor. Based on the analysis, Jogja Istimewa Apps can’t be
called as a social media completly, its just a information and public services
platform that adopts social media system. | en_US |
| dc.description.abstract | The transformation of information and technology nowadays, directly
changes the dynamic of public relations activity. Now, there are so many profit
and non-profit organizations competing to build a good relationship with their
public through digital media, including government. This research analyze about
the management of social media named “Jogja Istimewa” Apps that used as tools
digital public relations Pemda DIY to support an image of smart province in DIY.
The objective of this research is to describe the management of “Jogja Istimewa”
Apps begining from planning stage, social media activity, social media strategy,
implementation until the evaluation stage of management proccess. The research
method used was descriptive qualitative with case study approach. The result of
the reseacrh showed that “Jogja Istimewa” Apps is an application that integrates
all of information and public services in DIY. Application management is
implemented by developing several features to support Jogja Smart Province, and
also collaboration with developer services, PT. Gamatechno Indonesia to manage
and maintenance the application. Meanwhile in the proccess management Dinas
Kominfo DIY and Gamatechno also build a team management that consist of
team leader, mobile application programmer, application support, administrator
and content contributor. Based on the analysis, Jogja Istimewa Apps can’t be
called as a social media completly, its just a information and public services
platform that adopts social media system. | en_US |
| dc.publisher | FISIP UMY | en_US |
| dc.subject | DIGITAL PUBLIC RELATIONS | en_US |
| dc.subject | MANAGEMENT | en_US |
| dc.subject | JOGJA ISTIMEWA APPS | en_US |
| dc.subject | JOGJA SMART PROVINCE | en_US |
| dc.title | PENGELOLAAN APLIKASI “JOGJA ISTIMEWA” UNTUK MEWUJUDKAN CITRA DAERAH ISTIMEWA YOGYAKARTA (DIY) SEBAGAI SMART PROVINCE TAHUN 2018-2019 | en_US |
| dc.type | Thesis | en_US |
