Browsing 03. DISSERTATIONS AND THESIS by Author "PUTRI, TASSYA BELLINDA"
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STRATEGI KOMUNIKASI PEMASARAN VIAVIA CAFE DALAM MEMPERTAHANKAN LOYALITAS KONSUMEN WISATAWAN MANCANEGARA
PUTRI, TASSYA BELLINDA (FAKULTAS ILMU SOSIAL DAN POLITIK UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-08-23)This research is to analyze the stages of marketing communication strategy of ViaVia Café in maintaining the foreign tourist’s loyalty as consumers and at finding out the supporting and inhibiting factors. The purposes of ...