| dc.contributor.advisor | ASDINADJU, ASNAWI | |
| dc.contributor.author | HARYONO, DAVID WAHYU | |
| dc.date.accessioned | 2016-11-04T01:51:34Z | |
| dc.date.available | 2016-11-04T01:51:34Z | |
| dc.date.issued | 2016-10 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/5784 | |
| dc.description | This research aimed at finding how much influence Relationship marketing, customer satisfaction, customer commitment and loyalty. The sampling method used in this study is nonprobability sampling, and sampling nonprobability used was purposive sampling. Respondents in this study were 85 customers of Bank Mandiri in Yogyakarta. This study uses SPSS program that is run through a simple regression analysis tools.
The results of this study prove that the relationship marketing effect positive and significant impact on customer satisfaction, customer satisfaction has positive and not significant to the consumer's commitment, relationship marketing positive and significant impact on consumer's commitment, commitment to consumers positive and significant impact on customer loyalty, customer satisfaction has positive effect and significant impact on customer loyalty, relationship marketing positive and significant impact on customer loyalty. | en_US |
| dc.description.abstract | This research aimed at finding how much influence Relationship marketing, customer satisfaction, customer commitment and loyalty. The sampling method used in this study is nonprobability sampling, and sampling nonprobability used was purposive sampling. Respondents in this study were 85 customers of Bank Mandiri in Yogyakarta. This study uses SPSS program that is run through a simple regression analysis tools.
The results of this study prove that the relationship marketing effect positive and significant impact on customer satisfaction, customer satisfaction has positive and not significant to the consumer's commitment, relationship marketing positive and significant impact on consumer's commitment, commitment to consumers positive and significant impact on customer loyalty, customer satisfaction has positive effect and significant impact on customer loyalty, relationship marketing positive and significant impact on customer loyalty. | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | RELATIONSHIP MARKETING | en_US |
| dc.subject | CUSTOMER SATISFACTION | en_US |
| dc.subject | CUSTOMER COMMITMENT | en_US |
| dc.subject | CUSTOMER LOYALTY | en_US |
| dc.title | PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN DAN KOMITMEN KONSUMEN SEBAGAI VARIABEL ANTARA (STUDI PADA NASABAH BANK MANDIRI YOGYAKARTA) | en_US |
| dc.title.alternative | THE EFFECTS OF RELATIONSHIP MARKETING TOWARD THE CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AND CUSTOMER COMITMENT AS AN INTERVENING VARIABLE (A STUDY ON THE YOGYAKARTA MANDIRI BANK CUSTOMERS) | en_US |
| dc.type | Thesis
SKR
FE
357 | en_US |
