| dc.contributor.advisor | RIMIYATI, HASNAH | |
| dc.contributor.author | CAHYADIN, DINDIN | |
| dc.date.accessioned | 2016-11-10T02:24:14Z | |
| dc.date.available | 2016-11-10T02:24:14Z | |
| dc.date.issued | 2016-10 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/6200 | |
| dc.description | Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh
kepantasan harga, kepuasan pelanggan, loyalitas dan harga yang dapat diterima.
Metode pengambilan sampel yang digunakan dalam penelitian ini adalah
nonprobability sampling, dan nonprobability sampling yang digunakannya adalah
purposive sampling. Responden dalam penelitian ini sebanyak 110 orang
pengguna/konsumen jasa PT.KAI di Yogyakarta. Penelitian ini menggunakan
Structural Equation Modeling (SEM) yang dijalankan melalu program AMOS 21
sebagai alat analisisnya.
Hasil penelitian ini membuktikan bahwa kepantasan harga berpengaruh
postif dan signifikan terhadap kepuasan pelanggan, kepuasan pelanggan
berpengaruh positif dan signifikan terhadap loyalitas, kepantasan harga
berpengaruh positif dan signifikan terhadap loyalitas, kepuasan pelanggan
berpengaruh positif dan tidak signifikan terhadap harga yang dapat diterima,
loyalitas berpengaruh positif dan signifikkan terhadap harga yang dapat dterima. | en_US |
| dc.description.abstract | This research aimed at finding how much the influence of price fairness,
customer satisfaction, loyalty and price acceptance, towards intention to online
transaction. The sample collecting method conducted in this research was
nonprobability sampling, and the nonprobability sampling used was purposive
sampling. The respondents in the study were 110users/consumers PT.KAI in
Yogyakarta. This research also used Structural Equation Modelling (SEM)
conducted throught AMOS 21.0 program as the analysis tool.
The result of the research showed that price fairness had positive and
significant influence towards the customer satisfaction, customer satisfaction had
positive and significant influence towards loyalty, price fairness had positive and
significant influence towards intention to loyalty, customer satisfaction had
positive and not significant influence towards price acceptance, and loyalty had
positive and significant influence towards price acceptance | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | KEPANTASAN HARGA | en_US |
| dc.subject | KEPUASAN PELANGGAN | en_US |
| dc.subject | LOYALITAS | en_US |
| dc.subject | HARGA YANG DAPAT DITERIMA | en_US |
| dc.title | ANALISIS KEPANTASAN HARGA, KEPUASAN PELANGGAN, LOYALITAS, DAN HARGA YANG DAPAT DITERIMA (STUDI PADA KONSUMEN PT.KAI DI YOGYAKARTA) | en_US |
| dc.title.alternative | PRICE FAIRNESS, CUSTOMER SATISFACTION, LOYALTY, AND PRICEACCEPTANCE (STUDY AT PT.KAI CONSUMER IN YOGYAKARTA) | en_US |
| dc.type | Thesis
SKR
FE
406 | en_US |
