Promotion is one of the important elements in marketing of a product or service. The big potentials of tourism in Indonesia especially in Yogyakarta, push the Jogja Walking Association (JWA) to make a concept to exercise by walking while recreation at event Jogja International Heritage Walk (JIHW) in 2015. The aims of this research are to promote of tourism and also to increase of tourists to Yogyakarta. Event is one of the efforts that did to promote of tourism in a region. Because the promotion strategy aims to inform, influence, persuade and remind participants about the event. Beside that, events is the activity that planned to get and reach of the aim. The method that used in this research is qualitative descriptive, began of collected the data, reduction the data, presentation the data, analyze the data and the last is get the conclusion. The object of this research is JWA that include in organizing committee event JIHW in 2015. While, the collected of the data did by interview and documentation study that owned by JWA and the Tourism Department in Daerah Istimewa Yogyakarta. The research can summarize that the promotion of tourism at JIHW event in 2015 less effective. The result shows that the activity of promotion only did in Yogyakarta, to outside of Yogyakarta only rely on internet and marketing interactive because there is not special estimate to did the promotion. Not only that, there is not identification of target audients, so there is not selection of exact media to convey the information. Besides, the local participants that follow JIHW event in 2015 as many as 75% from Yogyakarta so it is not much of role to increase the visit amount of tourist to Yogyakarta.