The fuction of Marketing Public Relations is to give people a comprehension about the company’s product. Marketing Communication realize the strategy of Marketing Public Relations through the Special Event Anniversary of Jogja City Mall to increase the visitor’s interest to remain loyal to the company. Because of there are many malls in Yogyakarta, the Marketing Communication is required to give an inovation to the Special Event Anniversary in order to make an interested event and increase the number of visitors. The aim of this research is to know the implementation of Special Event as the strategy of Marketing Public Relations in order to increase the number of visitors in Jogja City Mall in the period of May 2015 – May 2016. The methods used in this research are Marketing Public Relations and Special Event. This type of research is descriptive qualitative study research where the researcher describe the research object based on the fact. This event takes place in Jogja City Mall at Magelang street km 6 no 18, Sinduadi, Mlati, Sleman, Daerah Istimewa Yogyakarta, in the period of May 2015 – May 2016. The techniques of collecting data are by interviews, observation, documentation, and literature. The steps that is used in data analysis are data reduction, presentation of data, making conclusion, and data validation. The result of the research showed that one of their innovation programs namely Special Event Anniversary become their communication strategy for implementation of Marketing Public Relations by Marketing Communication of Jogja City Mall. There are push, pull and pass strategy uses privillage card, social media promotions strategy and CSR those are the Marketing Public Relations Strategy and with publicity and event those are the Marketing Public Relations Tools to implementation the strategy for increasing the number of visitors in Jogja City Mall.