ANALISIS STRATEGI DAN PROGRAM PENINGKATAN DAYA SAING PADA INDUSTRI UNGGULAN PROVINSI JAWA TENGAH DALAM MENGHADAPI MASYARAKAT EKONOMI ASEAN (MEA)
Abstract
Due to the establishment of ASEAN Economic Community, then every kind of industies in Central Java Province shall have and retain a high level of competitiveness. This thesis aims to know what kind of industry which can be categorized in leading industries, particularly in Central Java Province through SLQ, DLQ, and combination of the two as well as the Shift Share the competitive eminence. The second purpose of this thesis is to ascertain how much the level of competitiveness that recently retained by every leading industry in Central Java Province, either national or ASEAN level through RCA. Other purpose of this thesis is to summarize whether strategy or scheme to increase and intensify the competitiveness due to the ASEAN Economic Community through SWOT Balanced Scorecard analysis.
From the research that has been conducted, showed that there are industry in Cental Java Province which is included as a leading industy. Among them are, beverage, tobacco processing, textile, apparel, timber, wood, printing and reproduction of recorded media, furniture, and other manufacturing industries.
The type of Industry that have a good level at either national or ASEAN level are apparel, timber, wood, as well as printing and reproduction of recorded media. While textile and furniture has a level of competitiveness at national level only. The strategy to improve industrial competitiveness in the face of AEC namely in the form of SO Strategy to expand the non traditional’s export; ST Strategy in which product quality can be improved; WO Strategy that is conducted by enhancing the quality of skilled human resources to meet market demand; WT Stategy conducted by providing incentivies to industries who are able to perform and increase proportion of raw materials. Firm Equity, Organizational Capital and Human Capital are ways to do the program of improving industial competitiveness in the face of ASEAN Economic Community