Browsing 01. BOOKS by Subject "CRM"
Now showing items 1-1 of 1
-
The mediating effect of marketing capability in the relationship between CRM on business performance in Indonesia and Thailand service industry
(Int. J. Electronic Customer Relationship Management, 2021)This study empirically contributes to customer relationship management (CRM) activities on marketing capability and business performance. The authors also investigate the mediating role of marketing capability in ...