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      THE EFFECT OF VIRTUAL REALITY ON BEHAVIORAL INTENTION TO VISIT A TOURIST DESTINATION 

      EKASAPUTRI, NINDY; ARUAN, DANIE TUMPAL HAMONANGAN (DEPARTMENT OF MANAGEMENT FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-03-28)
      Virtual Reality is now widely used by companies as a tool for advertising and to communicate with customers. This technology is also believed that may affect consumer behavior in their purchasing decisions. However, the ...

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      Author
      ARUAN, DANIE TUMPAL HAMONANGAN (1)
      EKASAPUTRI, NINDY (1)
      Subjectvirtual reality, 360 video, TAM framework, tourism marketing, conceptual paper. (1)... View MoreDate Issued2018 (1)

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