Search
Now showing items 1-1 of 1
THEORY OF PLANNED BEHAVIOUR APPROACH ON EXPLAINING THE INFLUENCES OF E-WOM TOWARD THE INTENTION TO TRAVEL TO YOGYAKARTA
(UMY, 2017)
This study is aimed to investigate how Theory of Planned Behaviour (TPB) approach can help on explaining the influences of e-WOM toward Intention to Travel. The growth of technology brings new era in consumer purchasing ...