This research aimed at learning the influence of initial capital, length of business, working hour, and gender toward the income level of the sellers at Wates traditional market, in Kulon Progo. The respondents of the research were 100 traditional market sellers at Wates traditional market, in Kulon Progo Municipality. The primary data were collected by asking the respondents questions in the written form. The data analysis was conducted by using double linear regression. The result of the research indicated that partially, initial al and working hour influenced the variable of the income level of the traditional market sellers, meanwhile length of business and gender did not influence the variable of the income level of traditional market sellers. Altogether, it indicated that the variable of initial capital, length of business, working hour and gender influenced the income level of traditional market sellers.