| dc.contributor.advisor | FATMAWATI, INDAH | |
| dc.contributor.author | PALUPI, DYAH RETNO | |
| dc.date.accessioned | 2017-05-02T03:25:33Z | |
| dc.date.available | 2017-05-02T03:25:33Z | |
| dc.date.issued | 2017-02-24 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/10237 | |
| dc.description | This research aims to analyze the influence of the influence of brand
characteristics, company characteristic, consumer - brand characteristic on
brand loyalty through brand trust. The subject in this research that is consumers
are using Pond’s product. The object of this research is in Yogyakarta. The
samples are 106 respondents chosen by using purposive sampling and using field
survey as a technique data collection. The data analysis technique in this
research was conducted using regression analysis with SPSS 16. Analysis of
quality testing instrument data in this study using normality test, validity, and
reliability testing. The hypothesis used t-test and determinant coefficient test.
Based on the analysis results showed that brand reputation, brand competence, and
trust in the company has positive significan influence on trust in a brand. Trust in
brand also has positive significan influence on brand loyalty. | en_US |
| dc.description.abstract | This research aims to analyze the influence of the influence of brand
characteristics, company characteristic, consumer - brand characteristic on
brand loyalty through brand trust. The subject in this research that is consumers
are using Pond’s product. The object of this research is in Yogyakarta. The
samples are 106 respondents chosen by using purposive sampling and using field
survey as a technique data collection. The data analysis technique in this
research was conducted using regression analysis with SPSS 16. Analysis of
quality testing instrument data in this study using normality test, validity, and
reliability testing. The hypothesis used t-test and determinant coefficient test.
Based on the analysis results showed that brand reputation, brand competence, and
trust in the company has positive significan influence on trust in a brand. Trust in
brand also has positive significan influence on brand loyalty. | en_US |
| dc.publisher | FE UMY | en_US |
| dc.subject | Brand Characteristics, Company Characteristic, Consumer - Brand Characteristic, Brand Trust, and Brand Loyalty | en_US |
| dc.title | PENGARUH KARAKTERISTIK MEREK, KARAKTERISTIK PERUSAHAAN, KARAKTERISTIK KONSUMEN - MEREK TERHADAP LOYALITAS MEREK MELALUI KEPERCAYAAN MEREK | en_US |
| dc.type | Thesis
SKR
F E
467 | en_US |
