This research intends to analyze the effect of brand awareness on consumer repurchase intention with quality perception and brand loyalty as the mediating variable. The subject of the research is the students of UMY who have ever re-bought Nike shoes. In this research, the samples are 130 respondents whom were selected by using the purposive sampling method. The analysis tool used is the Structural Equation Modeling (SEM). Based on the conducted analysis, it was found that brand awareness has a significant effect towards quality perception, perceived quality does not has a significant effect to brand loyalty, brand awareness has a significant effect to brand loyalty, brand awareness has significant effect to repurchase intention, perceived quality has significant effect to repurchase intention, brand loyalty has significant effect to repurchase intention, perceived quality as the mediating variable has a significant effect to the brand awareness and repurchase intention, brand loyalty as the mediating variable has significant effect to the brand awareness and repurchase intention.