This study was to analyze The Influence of Brand Image, Perceived Quality, Perceived Price on the Decision to Purchase the Car Brand Datsun GO+ in Yogyakarta . The object in this research is the Car Brand Datsun GO + and subjects in this research that consumers Car Brand Datsun GO + in Yogyakarta. This study used a sample of 100 respondents were selected by purposive sampling method. The analytical tool used is Multiple Linear Regression using t test, F test, and the test of determination. Based on the results of research conducted simultaneously acquired that brand image variables, perceived quality, perceived price of positive and significant impact on purchasing decisions. While partially shows that the brand image does not significantly influence the purchasing decision, perceived quality and significant positive effect on purchasing decisions, Perception Prices positive and significant impact on purchasing decisions.