Singer study aimed to analyze the review of Factors Influencing Consumer Attitudes and Interests Purchase Brand fashion products Artificial on Yogyakarta Muhammaddiyah University student. Subjects Research hearts Singer Was Yogyakarta Muhammaddiyah University student Yang liked the product bag from different renowned brands and Interests hearts Product Purchasing Counterfeit Brand bags. In the study sample singer Yang used was 150 respondents selected with using purposive sampling method. The analysis tool used is path analysis. Based on the results to be obtained results that status consumption is positive and significant effect on the interest in the purchase on fashion products counterfeit brands through consumer attitudes brand products are faux, awareness of the value not significant effect on interest in the purchase on fashion products counterfeit brands through consumer attitudes product counterfeit brands, quality comparison -price not significant effect on the interest in the purchase of counterfeit brands of fashion products through imitation brand product consumer attitudes, social influence someone not significant effect on the interest in the purchase of counterfeit brands of fashion products through imitation brand product consumer attitudes, consumer attitudes positive and significant effect on the interest in the purchase imitation brand fashion products