The purpose of this study was to analyze the effect of life style, price, and brand image on product purchasing decisions for the community Tupperware Wonosari Gunung Kidul. The sample used in the study were 100 respondents. In this study used a non-probability sampling design. Methods of data analysis used in this study include the regression analysis of validity and reliability, multiple regression analysis, test Goodness of Fit through F test and t test, and the coefficient of determination R2. Based on the analysis that has been done shows that, (1) That life style, price, and brand image influence simultaneously on product purchasing decisions of Tupperware (2) Lifestyle positive and significant effect on purchasing decisions of Tupperware products (3) Prices perceptions positive and significant effect on product purchasing decisions of Tupperware (4) brand image positive and significant effect on product purchasing decisions of Tupperware.