This research aims to analize the influence of excitement, brand love, and brand image on word of mouth. Sampling method used in this research is the nonprobability sampling and nonprobability sampling purposive sampling was used. The number of samples in this research as much as 139 people who is a customer of Eiger’s products. The data collected by using quesioner. Analytical techniques in the study using SEM by AMOS 22.0. The results of this research proves that excitment has effect on brand love, excitement has effect on brand image, brand love has effect on word of mouth, brand image has no effect on word of mouth,brand image has effect on brand love, and excitement has no effect on word of mout