| dc.contributor.author | TOBING, LINDA SEPTIANI | |
| dc.date.accessioned | 2017-06-13T04:26:35Z | |
| dc.date.available | 2017-06-13T04:26:35Z | |
| dc.date.issued | 2017-04-26 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/10921 | |
| dc.description | This research investigated about Yogyakarta Hardcore Gym Customer Relations Srategy. The fast growing of fitness center business then gives more chance to people to develop their business in the field tightly. Included in Yogyakarta. The developers of fitness center are competing to give their best service to the customer to get more good feedback and result. Hordcore Gym becomes the newer comer to be involved in this business.
This research used qualitative descriptive research. The subject of this research is the owner and employee of Hardcore Gym. Tje researcher used purposive random sampling activity to choose the informant for this research. Analysis data technic ehich is used was interactive data technic analysis. The data was achieved by deep interview and observation.
The result of the research shows that there are several evaluation for customer relation activity making process which is used by Hardcore Gym. Customer relation activity has not been based on Scott M Cutlip and Allen H theory. Yet, some activities which have been held by Hardcore Gym such as body building event is able to support the deficieny of strategy that Hardcore Gym used. | en_US |
| dc.description.abstract | Penelitian ini meneliti mengenai Aktivitas Customer Relations Hardcore Gym Yogyakarta. Semakin bertumbunya usaha fitness center kemudian membuka persaningan yang cukup ketat. Tidak terkecuali di Yogyakarta, para pengusaha tempat fitness center berlomba untuk memberikan pelayanan terbaik agar mereka dapat bersaing satu sama lain. Tidak terkecuali dengan Hardcore Gym sebagai tempat fitnes baru di Yogyakarta.
Jenis penelitian yang digunakan adalah deskriptif kualitatif. Subyek dalam penelitian ini adalah Owner dan staf karyawan Hardcore Gym. Pemilihan informan menggunakan metode purpossive random sampling. Teknik analisis data yang digunakan yaitu teknik analisis data interaktif. Data diperoleh dari hasil wawancara mendalam (deep interview) dan observasi.
Hasil penelitian ini menunjukkan bahwa terdapat beberapa evaluasi terhadap proses pembuatan customer relations yang diterapkan oleh Hardcore Gym. Strategi customer relations belum disusun berdasarkan teori yang dibahas oleh Scott M. Cutlip & Allen H. Center mengenai metode pembuatan strategi. Namun, beberapa kegiatan yang dilakukan oleh Hardcore Gym seperti event binaraga mampu untuk mendukung kekurangan dari strategi yang mereka terapkan.
Kata Kunci : Aktivitas, Customer Relations, dan Fitness Center.
xv | en_US |
| dc.publisher | FISIP UMY | en_US |
| dc.subject | Aktivitas, Customer Relations, dan Fitness Center. Activity, Customer Relations and Fitness Center | en_US |
| dc.title | AKTIVITAS CUSTOMER RELATIONS HARDCORE GYM YOGYAKARTA DALAM MENINGKATKAN KEPUASAN KONSUMEN CUSTOMER RELATIONS ACTIVITY OF HARDCORE GYM YOGYAKARTA TO INCREASE CUSTOMER SATISFACTION | en_US |
| dc.type | Thesis
SKR
FISIP
155 | en_US |
