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      • 03. DISSERTATIONS AND THESIS
      • Students
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      • Faculty of Economics
      • Department of Management
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      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Management
      • View Item
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      PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN DIMODERASI OLEH KEPUASAN PELANGGAN

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      HALAMAN JUDUL (328.3Kb)
      HALAMAN PENGESAHAN (2.589Mb)
      ABSTRACT (5.375Kb)
      BAB I (166.0Kb)
      BAB II (207.5Kb)
      BAB III (237.7Kb)
      BAB IV (253.2Kb)
      BAB V (10.09Kb)
      DAFTAR PUSTAKA (163.4Kb)
      LAMPIRAN (680.4Kb)
      Date
      2017-04-20
      Author
      SETYAWAN, SULIS
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      Abstract
      The goal of this study is to know the effect of service quality customer loyalty which is moderated by customer satisfaction at special sambal restaurant in Yogyakarta. This research was done by doing survey, whereas the method to gain the data used quisioner technique. The subjects of this research are Muhammadiyah Yogyakarta University student who become costumer on special sambal restaurant. To analyse the data, researcher used moderator regression analysis. The findings reveal that the quality service gave significant positive effect for customer satisfaction especially for Muhammadiyah Yogyakarta University student at special sambal restaurant. The service quality gave positive and significant effect for customer loyalty. Customer satisfaction influenced on positive and significant effect for customer loyalty. The research findings of this study implied that there was positive and significant effect on service quality for customer loyalty which is moderated by customer satisfaction.
      URI
      http://repository.umy.ac.id/handle/123456789/11773
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      • Department of Management

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