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      • 03. DISSERTATIONS AND THESIS
      • Students
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      • Faculty of Economics
      • Department of Management
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      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Management
      • View Item
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      PENGARUH ATRIBUT SUPERMARKET TERHADAP MOTIF BELANJA HEDONIK, MOTIF BELANJA UTILITARIAN DAN LOYALITAS KONSUMEN

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      COVER (17.00Kb)
      HALAMAN JUDUL (272.5Kb)
      LEMBAR PENGESAHAN (21.20Kb)
      ABSTRAK (48.63Kb)
      BAB I (119.5Kb)
      BAB II (357.7Kb)
      BAB III (312.8Kb)
      BAB IV (512.5Kb)
      BAB V (65.21Kb)
      DAFTAR PUSTAKA (27.04Kb)
      LAMPIRAN (54.30Kb)
      Date
      2015
      Author
      ARDANEAGUSTRA, RECHY
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      Abstract
      hasil penelitian menunjukkan bahwa atribut supermarket berpengaruh positif dan signifikan terhadap motif belanja hedonik, atribut supermarket berpengaruh positif dan signifikan terhadap motif belanja utilitarian, atribut supermarket berpengaruh positif dan signifikan terhadap loyalitas konsumen, motif belanja hedonik berpengaruh positif dan signifikan terhadap loyalitas konsumen, motif belanja utilitarian berpengaruh positif dan signifikan terhadap loyalitas konsumen
      URI
      http://repository.umy.ac.id/handle/123456789/16285
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      • Department of Management

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